call us (888)-878-5432 shop now


TruKid has truly natural products for the littlest members of our families. Safe and gentle enough for newborns, all TruBaby products are pediatrician and dermatologist tested, too. Why put chemicals on kids… or babies?


Product Features

  • Non-nano 100% mineral sunscreen
  • Unscented or fresh citrus scent that kids love
  • Light texture allows easy application and no “ghosting”
  • Voted “Most Awesome Sunscreen” by Red Tricycle!
  • UVA/UVB Broad Spectrum Protection
  • Sustainability sourced zinc
  • Reef friendly so good for the planet


  • Truly natural and non-toxic
  • Eczema Safe
  • Pediatrician and Dermatologist Tested
  • Gluten-, phthalate- and paraben-free
  • PETA Certified Animal Cruelty-Free
  • Biodegradable with 100% recyclable, BPA-free packaging
Customer Testimonials
I love using this baby wash on my little one. It is very gentle on her skin, and smells so good. Thanks!
B Walsh from CA


In case of ingestion 

The ingredients we use in our products are non-toxic and are not hazardous according to our MSDS (Material Safety Data Sheet), which is regulated by the FDA. However, we recommend you contact your pediatrician and/or poison control for their professional advice.  Poison Control: 800-222-1222

Why should I choose truly natural skin care for my baby?

Most baby products on the market contain toxic, unpronounceable ingredients that are not generally safe and healthy for our families. Babies are more susceptible to these chemicals because their brains and bodies are just beginning to develop, and we want to give them the healthiest start possible. We use truly natural and organic ingredients in our products to protect and nourish baby’s hair, skin and body. Why put chemicals on kids…. Or babies?

Are TruBaby products “tear free”?

TruBaby products are naturally tear free, being pH balanced for the eyes.  They do not sting -- unlike other products that are actually labeled “tear free”.  These products contain an ingredient that numbs the eyes to prevent the baby from feeling the stinging. Ugh. Chemicals to prevent the problems of other chemicals. That’s why TruBaby stays away from chemicals!


Sunscreen FAQ's

When can my baby start using TruBaby sunscreen's?

According to the FDA, babies can start using sunscreen at 6 months.  Prior to 6 months we recommend keeping your baby indoors as much as possible; however, we know that is not always possible. When outdoors, keep your baby in the shade, use long sleeves and hats to protect baby’s sensitive skin.

What are the benefits of mineral sunscreen for babies?

Mineral sunscreens are great for sensitive skin and babies: mineral UV blockers such as titanium dioxide and/or zinc oxide sit on top of the skin, and are less likely to cause skin irritation than chemical UV absorber ingredients, such as Avobenzone.  Because they sit on the skin, it is like putting on a shirt, and therefore the sunscreen provides immediate protection, reflecting harmful UV rays immediately upon application. Chemical sunscreens need 20 minutes to absorb into and interact with the skin before they are able to provide protection. For more information

What’s the deal with SPF? How much protection am I getting with SPF 30+?

No sunscreen blocks 100 percent of UV rays, but SPF 15 protects against 93 percent, SPF 30 protects against 97 percent, and SPF 50-60 shut out 98 percent. However, there are potential disadvantages to using higher SPFs. The increase in UVB protection is minimal in SPFs above 50, and SPFs primarily measure UVB protection (despite the importance of UVA which accelerates skin aging and contributes to skin cancer). So, sunscreens with high SPFs may not burn, but without UVA protection, individuals are still vulnerable to larger amounts of skin-damaging radiation. At the same time, most people apply only 0.5 to 1 milligram/square centimeter of skin. So, the actual SPF they are being protected by is 1/3 of the labeled value. For more information

What is the difference between the TruBaby and TruKid sunscreen?

Our vision is to create products suitable for the entire family. We recognize that everyone is in a different phase of life and has different needs and looks for products based on the ages of their children.  Parents of babies shop for baby products, and parents of toddlers and up shop for kids’ products.  We created two distinct brands that focus on the needs of our customers, and that match our brand’s value and safety requirements. TruBaby products are the same formula as our TruKid products, with our safe and healthy ingredients but packaged just for the newest members of our families.


Sign up for our newsletter

FREE SHIPPING On Your Next Order When You Join TruKid Mailing List:

Close this popup